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Facts Matter, but Values Move People: Lessons from Public Health and Sustainability Communication
During the climate event at this year’s Public Health Partnership Conference in Lake Placid, NY, we met Lydia Miner, a skilled communications professional who brings a relationship-first approach to her role at Sustainable PR, where she manages media and community relations campaigns for companies prioritizing sustainability. She has led dozens of community engagement initiatives for solar, storage, and green hydrogen developments, and her expertise in stakeholder relations i
Heather Duncan
Jun 26 min read


Demystifying AI Adoption for Medical Writing: An Interview with Núria Negrão, Part 2
This is the second part of our interview with Núria Negrão , a medical writer and AI adoption strategist specializing in continuing medical education. If you haven't read part one , we suggest you start there. What would you say are some of the biggest barriers to AI adoption in medical writing, and CME in particular? The first one is simply a lack of knowledge. Generative AI is still very new, and most people don't yet feel comfortable these tools yet. There is often some
Heather Duncan
Apr 214 min read


What Is the Value of a Medical Writer?
Lately, medical writers all seem to be asking themselves the same question: what is the role of the medical writer in an increasingly unstable scientific and technological landscape? It’s a reasonable question to ask. A lot of content lately has focused on the shifting discourse around what exactly makes a medical writer valuable, particularly in the context of generative artificial intelligence (AI). Some of the best insights come from those who work in the continuing medic
Heather Duncan
Feb 15 min read


Plain Words, Better Outcomes: Writing for Every Patient
Siddhartha Mohan is a medical writer and blogger who was diagnosed with ASD (autism spectrum disorder) as an adult. He writes about his...

Siddharth Mohan
Sep 12, 20254 min read


Where Can We Direct the Public for Reliable Health Information?
Public trust in our government health agencies is at an all-time low. Recent polling by the Kaiser Family Foundation , for example, shows...
Heather Duncan
May 13, 20253 min read
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